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It’s Really This Simple

Purchase a Smart Tag

It's only £14.95, including engraving, postage

and a steel split ring.

Purchase Now

Create a Profile

When you receive your Smart Tag, enter the unique

code on the front to activate your tag

and create a profile for your pet,

Activate Now

Pet Names Search

Search for a pet name from the thousands in our database!

Just select the type of pet, its gender, and the type of name you are interested in.
Then check out our recommendations.

Find out more about how it works

What to do if you lose your smart tag

If you lose your smart tag, you will need to go to your pet’s profile and ‘Remove’ the lost tag. When you receive your new tag you can simply log in again and ‘Activate’ the new tag using the new unique letters on the front of the tag. Only one Smart Tag can be active for each pet. You can create a second profile for the same pet if you have more than one smart tag on different collars.

The Control of Dogs Order 1992 specifies that identification details should include the owner's name and address. Dog wardens request that at least one phone number is engraved for the speedy return of your pet. The Kennel Club also recommends not including the pet's name on the tag for safety.


On an engraved tag, there is a limit to the amount of information that can be included, especially after you include the legally required information (owner’s name and address) and a phone number.

With a Smart Tag, you can provide as much detail as you like to help someone get in touch with you and keep your pet healthy, happy, and safe until you are reunited. 

We have been supplying top-quality pet tags around the world for over 30 years. You can trust that our pet tags are designed to the highest quality, offer long-lasting durability, and come with a satisfaction guarantee.